Brand and communications agency Penquin has been named The New Generation Medium Agency of the Year for the second consecutive year at the 2026 WesBank New Generation Awards, adding to an impressive night for the agency.
The awards took place on Wednesday, 23 September 2026, at the NH Sandton in Johannesburg, bringing together some of the country’s leading agencies, brands and marketing professionals to celebrate innovation and excellence in digital marketing and communications.
For Penquin, the Agency of the Year win follows its 2025 recognition in the same category, marking the second year in a row that the agency has taken the title.
The agency also walked away with five awards for its work with Suzuki Auto South Africa, developed in partnership with Spitfire Inbound:
Gold: Best Marketing Automation Campaign
Always-On Intelligence: Automating Suzuki Auto South Africa’s Customer Journey from Interest to Action
Silver: Best CRM Strategy Campaign by an Agency
Driving Customer Intelligence: Suzuki’s AI-Ready CRM Transformation
Bronze: Blogging Excellence By A Corporate
Beyond the Blog: From Search to Suzuki
Bronze: Best CRM Strategy By A Corporate
Driving Customer Intelligence: Suzuki’s Al-Ready CRM
Transformation
Bronze: Blogging Excellence By An Agency
Beyond the Blog: From Search to Suzuki
The winning work demonstrates Penquin’s approach to combining creativity, strategy, technology and data to solve real business challenges. Across the campaigns, the agency and Spitfire Inbound worked with Suzuki to rethink how customers are identified, engaged and moved through the journey from initial interest to action.
For Penquin CEO Veronica Moleele, being named Medium Agency of the Year for a second consecutive year is particularly meaningful because it reflects both the consistency of the agency’s work and the strength of its people.
“Winning Medium Agency of the Year for a second year is an incredible achievement for Penquin and a moment we are incredibly proud of,” says Moleele. “It is easy to celebrate the trophies, but what matters most to us is the thinking, creativity and hard work that sits behind them. These awards are a reflection of a team that continues to push itself, challenge the brief and find smarter ways to solve problems for our clients.”
She adds: “The five Suzuki awards are also a great example of what can happen when strong partnerships come together. Working alongside Spitfire Inbound, we were able to bring together strategy, CRM, automation, content and technology to create work that is not just innovative, but useful and commercially relevant. We are incredibly proud of everyone who played a part.”
The WesBank New Generation Awards recognise excellence and innovation in the South African marketing and communications industry, celebrating agencies and campaigns that push boundaries and deliver measurable impact.
The 2026 wins add to an award-winning track record for Penquin, which has continued to grow its capabilities across brand, communication, digital, social, data and technology.
For the agency, the latest recognition comes at an important time as brands increasingly look for partners that can connect creative thinking with measurable business outcomes, without losing the human insight at the heart of effective communication.