STRONG PR, Marketing and Events was proud to partner with Santam for its latest product reveal at the annual FIA Advice Summit on Tuesday, 13 October 2026, creating a coffee bar experience that put conversation and connection at its heart.
Hosted by the Financial Intermediaries Association of Southern Africa (FIA), the annual summit brings together financial advisers, regulators and industry leaders to share insights and discuss the future of financial advice.
Working alongside Natalie from Evert and Davidson, who created the campaign, STRONG PR brought the coffee experience to life. This marked the third year of working with Santam on its brand experience at the summit.
This year’s approach placed coffee at the forefront, giving guests more space to gather, network and exchange ideas. The coffee bar offered a welcoming meeting point where delegates could take a moment between sessions, share their thoughts and connect with the Santam brand. A cup of coffee creates an invitation to pause, start a conversation and spend a little longer together.
“It’s been a great journey with Santam, building on what we’ve learnt and making the experience better each year. When you build a relationship with a client, you develop the trust and understanding to create more meaningful work. That connection helps us bring the brand to life in ways that feel natural and relevant to its audience,” says Mika Stefano of STRONG PR, Marketing and Events.
At STRONG PR, Marketing and Events, we love creating brand experiences that bring people together and get your brand into their hands. Let’s create an experience that gets people talking.