A study from KLA shows that list-led shoppers are more likely than average to make unplanned supermarket purchases Seven in ten South African adults (70%) say they always go grocery shopping with a list, yet Read More
Fast food has settled into the weekly rhythm of South African life, according to a study from KLA, consumer insights agency and the exclusive partner for YouGov in Sub-Saharan Africa, using data from YouGov Profiles+. Read More
South Africans are more anxious than they were five years ago, but they are also happier. Both of those things are true at the same time, and YouGov Profiles+ data accessed through consumer insights agency Read More
South Africans are more anxious than they were five years ago, but they are also happier. Both of those things are true at the same time, and YouGov Profiles+ data accessed through consumer insights agency Read More
South Africans are redefining who counts as family and increasingly relying on that wider definition, according to new research from KLA, the exclusive YouGov partner for Sub-Saharan Africa. The study reveals a society deeply committed Read More
Consumer insights consultancy KLA, the exclusive partner for YouGov in Sub-Saharan Africa, has released the latest results of The Quarterly Buzz, revealing FNB’s return to the number one position and Checkers’ seven-rank climb to second Read More
By Jenni Pennacchini, Managing Partner, KLA Historically, the badge has settled the argument in the South African car market. Heritage, engineering reputation, and the implied promise of long-term reliability did the heavy lifting, and buyers Read More
Woolworths Food has been named South Africa’s most recommended brand for 2026 in the second annual Top 10 Most Recommended Brands released by consumer insights agency KLA, in partnership with YouGov. The rankings are based Read More
By Jenni Pennacchini, Managing Partner, KLA The most quietly disruptive specification in the South African car market right now is not under the bonnet, but on the warranty document. When we ran a recent study Read More
With the FIFA World Cup underway, South Africa is demonstrating its enduring passion for major sporting events. This manifests in various ways: gathering, watching, debating, and, increasingly, betting. A study by the consumer insights agency Read More