STRONG PR, Marketing and Events is proud to have collaborated with Heidi Brauer on her first book, More Th&n A Book, directing and filming the video content that adds a personal, interactive dimension to its pages.
Fondly known as the “Brand Mama”, Heidi is a brand strategist, marketer and speaker whose experience includes working with some of South Africa’s best-known brands, including Hollard, kulula.com, British Airways and SLOW. She brings a wealth of practical knowledge, curiosity and warmth to the industry.
Filled with Heidi’s distinctive hand-drawn doodles, thoughtful insights and accessible lessons, More Th&n A Book is the kind of book readers can pick up, open on any page and find something useful. Its four sections explore lessons from business, marketing, leadership and life, with accompanying videos extending the experience beyond the printed page.
QR codes connect readers to videos in which Heidi speaks directly to them, adding her voice and personality to the ideas on the page. STRONG PR directed and shot these videos, working alongside the team at Halo Advertising, who compiled and created the beautifully designed book.
For the STRONG team, the project was as much an opportunity to learn as it was to create.
“It’s always such a privilege working with Heidi. The whole team at STRONG has learnt so much from her, and this project gave us another opportunity to experience her generosity in sharing what she knows,” says Mika Stefano, director of STRONG PR, Marketing and Events. “Congratulations on your first book, Heidi! We’re so proud to have played a part in it.”
For anyone working in marketing, communications, branding or PR, or a young entrepreneur wearing all those hats, More Th&n A Book offers plenty to think about, put into practice and return to.